Gone are the days where people depend on the Yellow Pages to find a business they want to work with. When you're a small business owner in the Helena MT area, you have to be cognizant of how consumers search. This means using online marketing effectively to increase visibility and gain traffic.
You need to be visible to consumers. This means showing up in internet searches on Google and other search engines. It also means showing up when people look in local directions. Through your marketing campaigns, you increase your visibility so people know that you exist in the marketplace.
More site visits is important. Once you have a website up and running, regardless of whether it's e-commerce or not, you need people to visit. This way, people can learn more about you, your services, and why they should do business with you. Once people visit your website, they're one step closer to becoming a customer. The content on your site needs to be appealing so that people are drawn in. You also need calls to action so people know what they need to do next to be one of your customers.
A lead form is a great way to interact with people. If you have someone fill out a lead form, they're already interested. Then, it's up to you to close the sale. Particularly if you offer services, such as lawn care or carpet cleaning, leads are important. Your website could be bringing them in for you automatically. This allows you to focus more on operations and less on cold calling.
Bringing in more calls is a good thing, too. Think about what it would mean if your business phone starts to ring more often. It means people are interested in your company. They're asking questions, booking services, and buying what you have to offer.
The overall goal should be to boost your revenue. With online marketing, you can run various campaigns and promotions. This could be done in social media to encourage people to shop local. You can also incorporate it into your web design so people know what you have to offer (and why you're the best at what you do).