In America small towns are cherished for quaint small businesses, unique merchandise and a guaranteed smile followed by a giant thank you. Is that still the case or have we as small business owners been so concerned about surviving in a Dog eat Dog environment that the Giant Thank You has been lost? The Business News Daily ran this story about "Thank you, is thanks enough", I say we train our employees to smile and thank customers bringing back the sense of small town pride not only for visitors to Helena but for the local customers that focus on Support Local, Shop Local.
For Many Customers, 'Thank You' Is Thanks Enough
By Chad Brooks, Business News Daily Senior Writer June 2, 2015 12:28 pm EDT
Sometimes a small token of appreciation can be too small and end up having an unintended effect on customer relationships, new research finds.
You might have good intentions by rewarding your customers with a small monetary gift for their loyalty. But if it's not big enough to excite them, you'll end up doing more harm than good, according to anew study in the Journal of Marketing.
Financial rewards, if they are too insignificant, can definitely backfire, the study's authors said.